9 December 2020
You heard it here first! HPBA is the top resource for everything hearth and barbecue. By joining NEHPBA and HPBA, you can count on us for education and networking opportunities, business insights, and explore perks on cost savings. Become a part of the family! Renew or Join here.
22 September 2020
As you create your budget for 2021, the NEHPBA Board needs your support, once again, in continuing our very successful and effective campaign to fight on your behalf against gas and fossil fuels bans in the Northeast. We hope that you can once again assist in funding our regional lobbying efforts.
As you know, we have hired O’Neil & Associates, a prestigious lobbying firm with whom we have been very effective in fighting Energy Zero (Net-Zeo/Electrification/Gas Ban) Issues. This has been a valuable and worthy expense to forward our progress. We are asking all members as well as HPBA to help us fund this cause for continuing the fight into 2021. You may or may not know that several members, including dealers, manufacturers and distributors, have agreed to funding help. As you know, there is great concern with the relentless initiative to ban natural gas and fossil fuels in our region. With the help of our lobbying firm we have so far been very successful.
Here is some insight into a few of our winning campaigns:
We are also working on a "Save Our Natural Gas and Propane" campaign hopefully in combination with Propane Gas of New England (PGANE) and HPBA, we are publishing regular press releases on “energy diversity and security”, Joel Etter (NEHPBA President) and I will be participating in a podcast with O’Neil & Associates on this subject in October, and we are closely monitoring legislation in CT regarding greater accountability in the utility sector, natural gas legislation in NY, as well as licensing legislation in VT.
NEHPBA has joined the Mass Coalition for Sustainable Energy (MCSE) and The Empowerment Alliance. NEHPBA had a hand in writing and editing the MCSE letter to the conferees regarding the MA Climate Bill.
We will continue the fight for Clean and Affordable Energy. Please join us. We appreciate any donation either monthly or a one-time sponsorship. https://nehpba.org/donation#!form/Sponsorship
Thank you for your Support. Please let me know if you have any questions at all. I am available via phone and email anytime.
27 April 2020
Plan to join the CVC Success Group April 27 through May 1, 2020 as we continue our free virtual training presentations with CEUs for the coming week. Read on for the details of each class we will present live in the coming week. Our webinars are presented for the training of the industry workforces.
Sales Training Monday, April 27, 2 PM EST
Join the Retail Guys Training with instructor Tim Reed presenting his program entitled “Win More Showroom Sales” a perfect class for anyone in sales or sales management, with a showroom or for those who operate without a showroom. So even if you don’t have a showroom the tactics Tim will share will be a benefit for you.
To register for the free class, click the link https://attendee.gotowebinar.com/register/3389727684660026640. Once you submit, you will receive your private link to attend the session.
Gas Training Wednesday, April 29, 2 PM Eastern Time
This will be another gas training with industry veteran Bob Wise teaching live. You can ask your questions of Bob during the interactive presentation. This class will be one that will provide you answers on how to address field issues you may encounter during installations, service calls, and callbacks.
To join the class, simply click the link https://attendee.gotowebinar.com/register/2732416543831406096. Once you submit, you will receive your private link to join the class as it goes live at 2 PM Wednesday, April 29.
Chimney Training Thursday, April 30, 2 PM Eastern Time
This will be a course for anyone in the chimney industry. This will be presented by Jerry Isenhour & Tom Urban. In this class we will be sharing methods of how service technicians will communicate and do their jobs in the new next of the changes the market will require.
To attend this class, simply click the link https://attendee.gotowebinar.com/register/1757912791063879184.
Office Training Friday, May 1, 2 PM Eastern Time
This will be a presentation of The History of Chimney Service In America. This class is a documentary of the chimney service industry and can relate how technology has changed the industry. An excellent class for any member of the chimney and hearth industries to increase their understanding of where we have been and where we are going.
To join the class, click the link https://attendee.gotowebinar.com/register/5923380707056150544. You will receive a private link to join the class will be emailed directly to you.
All CVC Success Group live training is conducted using GoToWebinar, attendance at classes is tracked electronically, and CEUs are provided utilizing a code word system. Upon completion of a class, once you have submitted your code words and request for CEUs, CVC will prepare an attendance certificate that is sent to you and filed with the certifying agency you are certified by.
CAN’T MAKE THE CLASS?
The CVC live classes are recorded and then stored in the CVC Base Camp library of courses joining the over 600 courses that are in the CVC Library. Want more information, simply click on www.cvcbasecamp.com or contact us at info@cvcsuccessgroup.com and we will forward your information on how to subscribe, with learner seats starting at $39.00 a month for 60 days, it is the most cost-effective online learning platform available.
We are CVC Success Group, and we are here to assist industry members through these challenging times. If you have ideas on how we can provide this assistance, please reach out to us at info@cvcsuccessgroup.com
We are all in this together!
16 April 2020
I found this article and thought I would share it in light of the Webinar Series by Tim Reed, Creating a Digital Sales System, that Northeast HPBA is offering to our members. This excerpt is very insightful and talks about how retailers and small businesses must Adapt to Shifts in Digital Consumption.
The part of the article that I found most valuable begins below:
COVID “has changed the way we internet” showing a significant shift in behavior from mobile to desktop. It's essential to ensure that all marketing messages are consistent between channels and optimized for both mobile and desktop.
More desktop time also means higher email open rates. It's a good time to continue emailing your customers as long as the messaging is considerate, provides real value, and is in touch with the current situation. Now is not the time to drive a sense of urgency around nonessential items.
Take a “crisis approach” to measurement. Create new, more frequent reporting based on the most up-to-date results you can derive. Comparing year-over-year or month-over-month results won't provide an accurate picture of digital marketing performance. Instead, build a day-over-day report beginning March 9. Watch higher-funnel metrics (e.g., engagement rates, click-through rates, brand search volume) at a channel and campaign level so that you can quickly evaluate what’s working and what's not.
Adjust your messaging to show care and respect for the customer’s constantly changing situation. More than ever, we need to be customer-first, and this means understanding what customers are going through right now. Retailers should be aware of the torrent of troubling headlines and support messaging that emphasizes an understanding of the customer’s current needs or mind-set. Review every piece of creative to ensure that it reflects that understanding.
It’s not just a matter of being careful in how you message around COVID — there's also an opportunity to extend a welcome hand by finding creative ways to bring your customer service experience to digital platforms. For example, many home décor brands are offering online interior design consultation as a way to stay connected to customers. Consider ways to shift in-person customer interactions and services online with a focus on providing value to best customers.
Take the Reigns
Above all, know that now is not the time to cut back arbitrarily. Never walk away from communicating with your best customers and best prospects. The retailers that act nimbly and decisively today can uncover unique opportunities to maintain those critical relationships in a time of rapid change and upheaval.
You can RSVP to our webinar series with Tim Reed here. Contact Karen@NEHPBA.org for access to the first webinar in the series.
mytotalretail.com
Read the full article here
21 November 2019
Fossil fuels are out following the second night of Brookline’s special Town Meeting.
Town Meeting members passed Article 21, which will prohibit the use of fossil fuel infrastructure in new construction and significant renovations in town.
“This warrant article is not the whole answer, but it represents a start” in reaching Brookline’s stated 2050 carbon neutral goal, said Town Meeting member Cornelia van der Ziel.
“When you’re in a hole, the first thing is to stop digging,” State Rep. Tommy Vitolo said; this warrant article takes away the shovel, he added.
The bylaw passed overwhelmingly, with 210 votes in favor.
“This is a historic day for the community of Brookline and the Commonwealth of Massachusetts,” TMM, architect and article co-sponsor Lisa Cunningham said in a Mothers Out Front press release following the vote.
She added, “I hope this demonstrates to parents and citizens across the country that they also have the power to move their communities to a clean energy future.”
The bylaw does include some exemptions, allowing fossil fuel infrastructure needed for backup generators, restaurant kitchens and medical offices, among other uses.
The action was urgently needed, co-petitioner and architect Kathleen Scanlon said in the same Mothers Out Front press release.
“We cannot install new gas infrastructure that will last 30 years, past the time that we have committed to achieving zero emissions,” Scanlon said. “This decision will move us away from new oil and gas infrastructure when it’s convenient and possible to do so. It’s a step in the right direction for Brookline and for our climate.”
Town Meeting picks up again on Thursday, Nov. 21.
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